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Post by JamesAnderson on Jul 5, 2006 11:46:35 GMT -5
They tried something similar, although different, at WTWP in Washington DC.
WTWP is 'The Washington Post Radio' not 'Wall-to'Wall Pachelbel' as Peter Schikele did in his album of about ten years back. It's also long-form programming considered to be a 'commercial NPR'. format. Utilizes alot of the newspaper's people as well.
But the ratings are not there either. Bagged a 1 in the P2 trends but that's trending down from the P1 trends.
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Post by x on Jul 6, 2006 1:05:22 GMT -5
WTWP just got started, so I don't think it's fair to make any judgements yet. The station just launched 3 months ago, so part of those ratings are not for the Post programming I don't think.
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freak
500 Watts
Posts: 25
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Post by freak on Jul 14, 2006 10:48:10 GMT -5
Obviously, no one cared about AM Talk for women, at least not the way Bonneville tried it. All LDS music on an AM in this market is a bad idea. "We Thank Thee O God For A Prophet," on a Wednesday afternoon is tough enough for LDS folk, let alone a Christian who is more likely to listen to a Christian music station. LDS members, for the most part, get plenty of religion on Sunday and are not interested in that type of radio during the week. Sorry, KUTR, it's not gonna happen. Chalking up brownie points with God is nice but it doesn't pay the electric bill. Not even in Salt Lake City. Try something creative and compelling.
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Post by Sailor on Jul 18, 2006 16:51:24 GMT -5
If they just take Soft Sunday Sounds from FM and run it on KUTR it will fail just as quickly as K-Uterus radio. As long as it's a platform for every breathy Hillary Weeks wannabe singing some lyrics dreamed up by a love sick return missionary from BYU, then it will be another in the long list of total disasters brought to you by the boys of broadcast house.
On the other hand, if they were to freshen the play-list, include a WIDE variety of the new revival gosple music, with some of the leading groups and quartets like Signature Sound, or Bill Gaither then I think it might be an enjoyable alternative to the hip-hop crap and Viagra Love songs that is currently on the radio.
Don't get me wrong, there is a substantial portion of the audience who wouldn't listen to KSL or a Bonneville station no matter WHAT they programmed. And there is equally a group who would claim to listen to KSL even if they programmed nothing but flat carrier. (Sometimes I think that might be better). Nothing that KSL can do will change those two groups. So the battles are for the listeners who are not voting with their recommend, but rather with their hearts and brains. They can be had, but it will require some intelligent understanding of the "available" audience, something of which Bonneville has yet to demonstrate a complete understanding.
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Post by x on Jul 19, 2006 0:06:44 GMT -5
Viagra Love songs? *snicker* I like that. Must steal it.
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Post by Sailor on Jul 21, 2006 11:40:44 GMT -5
CA, you're welcome to use it and I hope you have more chance and opportunity than I do. (grin). I'll confess that I am a fan of KSL -- not what it is, but what it could be -- Such a wonderful property with a rich heritage and powerful potential and my frustration stems from how it has been constantly and consistently miss-managed over the years. But alas, I fear they are heading for a 3 share along with every other major player in the market... Won't be long before everyone has an equal share of nothing.
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Post by JamesAnderson on Jul 21, 2006 23:29:28 GMT -5
Bonneville did OK in Washington DC this book gaining a point on WTOP-FM and they are about 4th in that market now, but WGMS dropped that much and for the first time in years dropped below a 4.0 in the book. WTWP lost a full point in the book, dropping from 1.9 to 0.9.
My point here is that it's mirroring what's happening here. I understand they are broadcasting WTOP 103.5 in MONO now. Maybe they are getting a few during the day so the 12+ numbers are for both the AM and FM, maybe it's not gaining more than that even with the simulcast.
WGMS was moved to a weaker signal and it dropped more than a point from previous books and trends, so they are shooting themselves in the foot by putting a true winner on a weak stick, as classical in the Nations Capital, the only one left that is in that market, and at one time they had four or five classical formatted stations, including noncomms and they all were thriving, I believe.
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Post by MaxxFordham on Aug 25, 2011 23:21:46 GMT -5
The KSL after 7 show is going to be their "youth radio." They've hired a bunch of reporters with little or no experience and they'll do a nightly show. Hello, radio hindenberg! From earlier thread....
KSL/Salt Lake's "FM News Project" Staffs Up
ALL ACCESS has learned that BONNEVILLE's FM news project targeting 18-34 year olds based at KSL-A-F/SALT LAKE CITY is getting closer to a launch with the show's lineup to include CLEAR CHANNEL Talk KFI-A/LOS ANGELES anchor MICHAEL CASTNER as host, with SIMMONS Talk KFMS (97.5 FM TALK)/SALT LAKE CITY's HOLLY BRAITHWAITE crossing town to join the project. Look for KSL reporter JON DUNN to serve as news anchor for the show and CLEAR CHANNEL Talk WOAI-A/SAN ANTONIO APD BRANDON WEBSTER to join as Producer. Doesn't sound like a zero experience situation. And look at the Nightside Project now (the name of this show you mentioned right here 5 years ago): much smaller staff than before, but a much better show now than before, and still doing quite well!
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