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Post by MoundofSound on Nov 10, 2005 12:23:54 GMT -5
Was just reading on the utradioonline.com site the information about the new 96.7 CP for Mesquite. The webmaster there speculates that College Creek will rimshot this station and apply for boosters. I think that is correct, but I think the direction of the boosters is wrong. This is going to be a Las Vegas rimshot, just like KVEG (also licensed to Mesquite). That's where you'll see the boosters applied for IMO. Of course, there is a new wrinkle in this matter as this CP along with a new CP for Hurricane, UT have just been picked up by Simmons. (And yeah, if you draw the lines right, you could put the Hurricane station at a sight that would bareley eek in enough signal back to Hurricane and make that a Vegas rimshot, too!). In either case I still would bet that these will be Vegas rimshots. But there will be impact on St. George in that these new signals should be strong enough to knock off 2 translators currently on the air in Dixie...
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Post by x on Nov 11, 2005 0:21:30 GMT -5
Why not rimshot BOTH markets? Vegas is the bigger target and would probably grab more attention and advertisers, but St George is attractive also.
I remember Michael J saying that Simmons was doing some advertising push in Evanston when The Eagle signed on. Obviously that station targets SLC-Ogden-Provo, but since the signal comes in well in Evanston, why not?
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Post by MoundofSound on Nov 11, 2005 11:35:57 GMT -5
Why not rimshot BOTH markets? Vegas is the bigger target and would probably grab more attention and advertisers, but St George is attractive also. I remember Michael J saying that Simmons was doing some advertising push in Evanston when The Eagle signed on. Obviously that station targets SLC-Ogden-Provo, but since the signal comes in well in Evanston, why not? CA you make a valid point here, but what I was trying to get across is IMHO that if College Creek, now Simmons is going to go to the expense of the on channel boosters, that all of that effort would go to Las Vegas. I don't believe they would go to the expense of boosters in St. George any more than any one has boosters in Evanston for any of the Humpy signals. However, it may not be necessary to do boosters in St. George. As I theorized in my last post, according to the proposed coverage they should put enough signal back in to S. Utah to knock off 2 translators currently operating in St. George. I just don't think they would go to the expense of the booster(s) there. Can they market to St. George. Sure, but if doing that marketing could be perceived to hurt the image in Las Vegas they probably wouldn't. Can they solicit advertising in St. George, I'm sure they'll try, but will St. George advertisers pay Las Vegas rates? To answer your question of why not..I agree why not if it is worth the revenue generated (and yes, I'll grant you in this case St. George has a bigger base than Evanston). But if (and again this is just my opinion) Vegas is the focus, than that is where the effort will be made. Now, there is one more wrinkle to this that will, I admit, shoot my theory to pieces. That is Simmons minority interest in the "Canyon Media" stations in St. George. In fact if you go to the Simmons main web sight you see those stations - Canyon Media - listed as if they were Simmons. (it's also interesting, and being kept very quiet that one of the Canyon Media properties - KZHK- also has a CP to change city of license to some small Nevada town and, arguably be yet another Las Vegas rimshot). So that does open the possibility that they are trying to build the ultimate super group of stations in S. Utah. But since they already had that, and then sold off half of that group, I'm still betting on Vegas. Unless Simmons re-acquires the Bonneville properties in St. George. But that's a whole other question.....what a monster that would be..... |
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Post by Always on Nov 12, 2005 11:20:29 GMT -5
MoundofSound... You are probably correct on the Vegas as being the main Rim Shot. But I did receive an email saying that the studios would be in St.George along with the other Simmons stations. Now I'm not saying this is true and so far this is just a rumor. My guess with both companies Simmons and Millcreek or in reality College Creek, the way boosters are all around this town they might try doing boosters in both areas ??
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Post by MoundofSound on Nov 12, 2005 11:50:43 GMT -5
MoundofSound... You are probably correct on the Vegas as being the main Rim Shot. But I did receive an email saying that the studios would be in St.George along with the other Simmons stations. Now I'm not saying this is true and so far this is just a rumor. My guess with both companies Simmons and Millcreek or in reality College Creek, the way boosters are all around this town they might try doing boosters in both areas ?? Yes, we know that these folks aren't afraid to do boosters (what is KEGA up KEGA-FM534 by now  . Like I say, it just depends on if they feel they can justify the cost, and if there is a need (like I've said before, they may have plenty of main signal to cover St. George.) Now trying to be Vegas stations but have the studios in St. George might defy conventional wisdom, but they could do it. When you first mentioned that, I thought it might be because the STL hop from Vegas might be too hard to make, but again, there is already one...no I'm sorry make that now 2 stations (KVEG and the new KJUL) making that STL hop. |
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Post by x on Nov 12, 2005 15:48:53 GMT -5
Good points. Here's another thing to look at. What does the terrain look like down there? The whole idea of booster is to give a city grade signal where terrain makes the actual city grade signal not reach as far as it should. Would St George even need a booster to get a good useable signal? Or Vegas for that matter. Again using Evanston as an example, Michael J has said that the Humpy stations come in great there, and there are no boosters there at all. So maybe Simmons puts in boosters where they're needed and takes everything else that they cover as a bonus that they can point out to advertisers. (Hey you get Vegas and this other city too, all for the same low low price!) After all, if I remember correctly the theorectical grade A signal for the new station is closer to St George than the grade A for KHTB is to Weber County, and The Blaze comes in decently here with no boosters (yet).
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. Like I say, it just depends on if they feel they can justify the cost, and if there is a need (like I've said before, they may have plenty of main signal to cover St. George.) Now trying to be Vegas stations but have the studios in St. George might defy conventional wisdom, but they could do it. When you first mentioned that, I thought it might be because the STL hop from Vegas might be too hard to make, but again, there is already one...no I'm sorry make that now 2 stations (KVEG and the new KJUL) making that STL hop.