Consolidation in the Media

[ckik]

Nowadays, with the addition of Satellite services for television and radio listeners, it seems like the market is becoming more fragmented. You think that good business sense would say for media companies to have properties in both TV and radio (ie Bonneville and Clear Channel) and to cross-promote the two. I've heard a little of that at 105.7, with their news and weather updates.

[x]

Doesn't ABC4closetohome still use a billboard and a song snippet to promote their radio stations during the morning news?

[ckik]

Yeah, I've seen that in the mornings on 4, but they could make it more prominent if they wanted to.