A big Bonneville/Entercom trade.

[JamesAnderson]

Bonneville International announced it has signed an agreement with Entercom Communications to trade its three San Francisco FM radio stations in exchange for three Entercom stations in Seattle and four Entercom stations in Cincinnati. With the transaction, Bonneville will add the Seattle and Cincinnati markets to its broadcast footprint, returning to the Seattle market with the acquisition of KIRO-AM, KBSG-FM, and KTTH-AM, and adding Cincinnati stations WKRQ-FM, WSWD-FM, WUBE-FM, and WYGY-FM to its broadcast family. Bonneville will trade, in return, its San Francisco stations KDFC-FM, KMAX-FM, and KOIT-FM to Entercom

[UTRadioGuide.com]

Can anyone say KIRO 710 and 97.3 simulcast?

I think this will actually be a good move for Cinci and Seattle, because I think Bonneville will be a good programmer with these stations. I think the Cinci trade is to buy some stations so they can get a news-talker there, too, I bet. Maybe a trade down the road? And I think Entercom will actually make CHR fly in San Fransisco ... something Bonneville had a hard time doing.

All in all, I give this deal a thumbs up!