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Post by cachedout on Nov 17, 2009 0:46:12 GMT -5
In looking at the latest Arbitron numbers from rrconline.org, something (seemingly) odd is happening with public radio.
In between the Spring and Summer reporting periods, KUER jumped from 50->75 AQH, KRCL jumped from 14->27 and KCPW from 15->20.
Those strike me as unnaturally large increases across the board but maybe I'm just not seeing the whole picture.
Is this the effect of PPM, natural variation or is public radio just on an upswing?
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Post by grimbasement on Dec 1, 2009 14:21:03 GMT -5
I bailed on commercial "news" stations like KSL years ago. Doesn't shock me at all that public radio is making headway. NPR is intelligent truthful reporting Hannity, Beck et al.... aren't. If you want to be informed and considerate and weigh information and make your own opinions NPR, if you want to be a mindless drone... you get the idea. I'll take my quarterly fund drives to an endless loop of "invest in gold" commercials any day. Also the local NPR stations offer at least a bit of local content without the "if it bleeds it leads" sensationalism.
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Post by henry on Dec 1, 2009 20:18:41 GMT -5
How did KBYU do? I know they suddenly went from losing to KUER, to kicking their can in terms of cume. I'd imagine their TSLs are good, too.
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Post by steve on Dec 1, 2009 20:49:19 GMT -5
You got a link? I can't find what you are looking at!
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Post by cachedout on Dec 1, 2009 21:56:29 GMT -5
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fmdj
Construction Permit
Posts: 4 
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Post by fmdj on Jan 15, 2010 15:13:29 GMT -5
When Arbitron met with us they said it was not unusual to see a jump in public radio's numbers with PPM. DC, for example, had 3 stations show up in the top 10 that were public. Believe me, us folks in the public world don't mind one bit, even though we don't sell by numbers the same way commercial does.
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