Ratings: KXRK blows the roof off.

[JamesAnderson]

The latest PPMs are out, and KXRK surprises everyone by blowing the top off, with the first AQH win for Simmons, ever.

It may well be the first win for the 96.3 (formerly 96.1) frequency as well, although it is possible they may have had a numbdr one book but I cannot recall ever having seen one. That would have been in the KAYK-FM or KFMY days.

KSL drops again in cume, and is last in the book among Bonneville properties, falling below 400,000 and about 10,000 less than usual laggerd KRSP in that cluster.

KKAT-FM comes in with a .8, so that is now confirmed as the first real CCM station to have steady ratings in the book.

KJMY-HD2 is the listing given to 99.1, and it has a .6 this book, so it is actually getting at least something in on account of the translator.

KBYU took a nasty slide in the AQH they had as well, dropping .4 to a 1.7, and is now down .8 from May. Could be cyclical, but otherwise the real cause is not known.

KVFX and KKEX show for the first time in PPM as well. In all, 45 stations made the book and one showed below the line. That was KKEX but it is still listed.

www.radio-info.com/site/markets/grid/salt-lake-city

[fibonacci]

A bit of inside info re: KBYU. The station often has a "bad book," but it generally has to do more with survey errors than a shift in listeners. With public stations, it's memberships that count ... and I hear those are doing great!

If that number suddenly dropped, then the management would start to stress. I suspect Classical 89 will be back up 2.1-ish next month.

I don't think they even subscribe to Arbs anymore.

[justin]

I have no credentials in the radio business. But, as a listener, I'm more than a bit surprised that X96 is the #1 rated station in SLC. Their playlist is, in my opinion, rather worn out. (Hoobastank? really?)

I have to believe that somebody with a bit of interest in new music could put together a more interesting playlist, even on a completely automated station, and get better ratings than some of these ghost-town frequencies at the bottom of this ratings list.

Is there any kind of interest in that locally, or are the media companies giving up on developing radio and going completely syndicated and pre-programmed? Is there any reason to hope that something better will make it to the airwaves any time soon?

[dolt]

PPM is delivering numbers not heavily dependent on an individual's memory or veracity. Whether getting a valid representative sample is happening, I do not know. I suspect sample size makes the stations with the lowest ratings not as accurate.