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Post by SamSpade on May 22, 2005 10:55:07 GMT -5
Okay, so this thread got deleted... if I'm not mistaken.
I'd like to add Gold's Gym (especially the latest "Ah-nold" and "Smithers" commercial).
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Post by admin on May 25, 2005 15:30:15 GMT -5
the TV commercials for Quiznos
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Post by JamesAnderson on May 26, 2005 13:57:03 GMT -5
What about the Utah Transit Authority commercials. Some examples:
The 'How Close Is It?' campaign of a couple years back. Innefective because they did not tell you how to get to the area or attraction by bus.
The 'Your Ride is Waiting' campaign. Shows largely buses and trains, including a scene where you see two of their newest buses, sometimes known as 'stripers' crossing at a major intersection.
Everyone sees the buses and knows about the trains even without this campaign, but how can they expect to increase ridership if they don't give us benefits. One way to tell how effective is the 'two benefits rule' used in salesmanship. To effectively present a sale, you should offer two benefits of using the service (lower cost getting to/from work, convenient scheduling of buses, etc.).
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Post by yellow on Jun 27, 2005 8:30:46 GMT -5
The new Tom Shane commercials where he is supposed to be havin a conversation. Nice production work there. Soooooooooooooo fake. They're like fingernails on a chalkboard to my ears.
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Post by big51unit on Jul 1, 2005 12:37:54 GMT -5
Should I even bother to mention anything by SuperDell or is he permanently enshrined in the Annoying Hall of Fame?
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Post by x on Jul 4, 2005 1:11:44 GMT -5
Should I even bother to mention anything by SuperDell or is he permanently enshrined in the Annoying Hall of Fame? Oh I think he's a given.  I wonder if the "Dell was kidnapped" campaign had the exact opposite effect than what they planned on. Like a lot of cheering. |
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Post by Sailor on Jul 4, 2005 9:39:50 GMT -5
Granted Super Dell commercials are the most insipid, obnoxious and offensive commercials I have EVER seen. BUT, they worked... everyone knows the name 'Totally Awesome Computers' now! I would like to see some market research to determine if their sales increased or not. I know a lot of people saw those commercials and said.... "I would never buy a computer from that jerk!" But it also did a LOT of name recognition for the brand.
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Post by x on Jul 5, 2005 23:58:21 GMT -5
Gotta agree with you on all points Sailor. I think the marketing guys at Totally Awesome (and what I'm nearly positive is their sister company "PC Laptops") missed is that
{name recognition <> positive image}
Just ask OJ Simpson.
I think it's even funnier that I went in there and was pricing some equipment. That was the first and last time I was ever in their store. Their price was twice as expensive as the prices I'd already found online. Um, thanks but no thanks Dell.
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Post by Sailor on Jul 6, 2005 8:26:40 GMT -5
You are absolutly right, that name recognition does NOT equal positive image, and in the case of 'Super Dell' I think they gave up positive image for name recognition. The question is did they know they were making the trade or was it an unintended consequence of their campaign.
As far as pricing, or service is concerned, I have not met a single customer who is totally satisifed with their totally awesome computer. Indeed, most of the people I have met, (But I admit that they have been at the service counter of the store getting their machine fixed or a virus cleaned off or something like that), have been rather bitter about their 'Totally Awesome' experience.
So.... after ranting, what are some examples of advertising campaigns where positive image and public perception has been repaired. I am trying to think of some, and can't. Is it safe to say that once the public sees a negative image and poor quality that your company is toast?
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Post by Amanuensis on Jul 6, 2005 9:34:38 GMT -5
So.... after ranting, what are some examples of advertising campaigns where positive image and public perception has been repaired. I am trying to think of some, and can't. Is it safe to say that once the public sees a negative image and poor quality that your company is toast? The textbook example of a company rebuilding a postive brand identity is the campaign conducted by the makers of Tylenol after the product tampering poisoning scare. |
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Post by Sailor on Jul 6, 2005 23:34:16 GMT -5
Yes, the Johnson & Johnson case is a text book case dealing with public relations after a crisis. But the big difference is that they had nothing to do with their loss of reputation. But in the case of Super Dell, I think he is trying to convince us that the fabric of his new clothing is superior to all other fabrics. The public however realizes that he is infact naked. Now, can he put on new clothes and get the public to take a second look?
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Post by x on Jul 7, 2005 0:20:49 GMT -5
The textbook example of a company rebuilding a postive brand identity is the campaign conducted by the makers of Tylenol after the product tampering poisoning scare. They did a great marketing job, yes, but I agree with Sailor that it's a completely different situation. The negative connotation with Tylenol was the result of an external force, not something the company itself did (unless there was a conspiracy that was never uncovered...  ) |
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Post by Agent86 on Jul 10, 2005 5:22:09 GMT -5
Or you could do better and look the story up yourselves like I did. www.snopes.com/horrors/poison/tylenol.htmAnd as a bonus this page doesn;t mention but a few boks out there do... is that if this poisoning had not occured, Tylenol wouldn't have made that 1-800 number for questions or concerns about their product, which in turn pushed other companies to do the same. |
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Post by Sailor on Jul 10, 2005 7:37:02 GMT -5
So was the guy who poisoned the Tylenol an agent for the Phone Company?
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I wonder if the "Dell was kidnapped" campaign had the exact opposite effect than what they planned on. Like a lot of cheering. 
)