Post by JamesAnderson on Sept 3, 2011 12:09:22 GMT -5
Either Thursday or yesterday, Movin' 100.7 became 'Rewind 100.7' and more officially launched as an 80s hits station.
This had been in the works since about June, they segued into the format over time and recent ratings indicate that the trick worked, as both the AQH and cume on their PPMs barely changed.
They are using jingles using the same voiceovers that were used for the 'Movin' jingle package. The main slogan is 'The 80s and More', and the playlist mainly covers from 1975 to 1999, with a few earlier and later than that.
A new website is also up, www.rewind1007.com .
This had been in the works since about June, they segued into the format over time and recent ratings indicate that the trick worked, as both the AQH and cume on their PPMs barely changed.
They are using jingles using the same voiceovers that were used for the 'Movin' jingle package. The main slogan is 'The 80s and More', and the playlist mainly covers from 1975 to 1999, with a few earlier and later than that.
A new website is also up, www.rewind1007.com .